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Rich's Review of 2017 20/12/2017, Info

What a year it has been! We’ve moved from being a startup in 2016 to what I think is very nearly a ‘proper company’ at our new fresh-range HQ in Keynsham. There are more than 20 of us now working on the fresh-range project from fulfilment and delivery team members to software engineers, copy writers to photographers, social media managers to financial managers.

We’re all a committed bunch of people dedicated to bringing much needed innovation to change food supply in the UK for good.

First of all. Thank you for choosing to buy your food shopping from local food producers this year. Your support in choosing to buy fresher foods from local farmers, fishermen, makers and bakers is simply critical keep the momentum we have set on this project and develop food security for generations to come.

I’m proud to say we’ve just delivered record sales at Christmas this year and should virtually double sales in 2017 versus 2016.

And do you know just how much we are doing to change the way Public Sector buy food for catering? We delivered the fresh produce for school cooks to prepare more than 1.4 million school meals in the academic year ending in the summer of this year.

We now supply local produce to three universities in the region and hope to add hospitals, more local authorities and education establishments next year. We’ve introduced over a dozen new food producers and suppliers to the public sector for the first time since we launched our food service catering arm.

This year we have been invited to sit on the West of England Food Procurement Group alongside the four local authorities in West of England and we co-led a conference on “Doing Things Differently in Public Sector” where over 80 public sector food buyers and chefs attended. In December of this year, I found it extraordinary to be appointed to a UK government DEFRA taskforce to advise on supply chain innovation in public sector procurement.

Perhaps most importantly of all, we’ve established more and more short, light and fast supply chains from producers in and around Bristol and Bath. I was particularly excited when Home Farm at Highgrove agreed to join fresh-range. It’s a fantastic place growing stunning organic (of course!) produce. Also, have you tried Mark’s Bread yet? Try their Sourdough! It’s prepared by hand with traditional slow methods using just flour, water and salt. Seriously good. Of course, every loaf of bread we deliver to our customers is baked on the day we bring it to you.

Following customer feedback, we’ve also substantially expanded our range of winebeer and cheese producers. We have extended our price comparison spot checks to over hundreds of products at lower prices than mass supermarket equivalents proving ethically sourced, fresher local foods can actually save you money too.

I hope you have a wonderful Christmas and New Year with your loved ones and continue to enjoy all that fresh-range now offers in 2018.

Kind regards,


Rich Osborn

Founder & CEO, fresh-range