Fresh-range is now closed.
Fresh-range launched in May 2014 and closed in October 2020. Our thanks go
to every customer, producer, supplier, procurer and employee that started
Fresh-range was the incubator brand that enabled us to gather insights from
the ground up; testing our innovation in the marketplace. Equilibrium Markets Ltd,
the company behind fresh-range, is now scaling the technology behind
fresh-range to positively transform public sector food procurement.
We demonstrated that short, fast, transparent food supply chains are
possible, delivering to consumers and chefs in the online grocery home
delivery market and the private and public sector catering
markets. It enabled tens of thousands of people to enjoy fresher food,
sourced with care.
We showed that supply chain transparency means informed choices in food
procurement can be made to change the world for better. Our technology and
team enabled local government to procure directly from multiple local SME
producers for the first time. It enabled government to buy exceptional
produce at higher standards with lower environmental and financial
costs. It provided new market access to producers directly supporting the
re-emergence of critically important biodiversity on UK farms.
The ground-breaking, multi-award-winning technology that powered
The case for food system-change in the 2020s is clear. We must act to:
1. Halt the climate & biodiversity crisis
2. Address food insecurity in all forms
3. Enable regional economic recovery
100% of our effort is focused on the above objectives within the public
sector food market. Are you looking to change your food supply for good?
Please get in touch here.
My sincere thanks go to everyone who made fresh-range such a success.