Farm Wilder Beef Devon

Farm Wilder is a social enterprise that promotes food from British farms that look after endangered wildlife, and works with farmers to increase sustainability and biodiversity across the farm.  The aim is to reverse the decline of animals like cuckoos, hedgehogs, bees and butterflies, which have crashed by as much as 95% over the last 60 years.

Farm Wilder produce two types of beef, both from Devon: Fritillary Butterfly Beef from farms with Marsh Fritillary butterflies, and Cuckoo Beef, from farms with Cuckoos.  Our farmers work with conservation charities including Butterfly Conservation, RSPB, FWAG and Devon Wildlife Trust to enhance the habitat these and other endangered species need. Read more about this in Tim's blog.

This beef is sustainably reared.  Most of the animals are entirely fed on grass and other plants rather than grain, but where supplementary grain-based feed is needed during the transition, to get animals through the winter, it’s a small amount from local farms.  All our farms are in a 3 year transition to being 100% Pasture for Life certified.  The brilliant pasture-fed system results in more nutritious meat produced with a lower carbon footprint, healthier soils, higher biodiversity and no need for artificial fertilizers.  We use native cattle breeds including Belted Galloway, Welsh Black, Highland, South Devon & North Devon Ruby Red.  They thrive on the poorer pastures that are richer in wildflowers, and they produce a tastier meat than modern fast-growing breeds. The majority of their lives are spent grazing the upland pastures that are home to Marsh Fritillaries and Cuckoos, then for the last few months some move to lowland finishing farms with a diverse range of herbs and grasses.

We asked Tim Martin, former BBC Wildlife Executive Producer, and the founder of Farm Wilder to tell us more about the provenance of the Farm Wilder Beef: “Our meat is lovingly reared in Devon to world-leading sustainability standards, which means that farmers work in harmony with the land. It’s better for you, better for wildlife and better for the Planet."

Produce from Farm Wilder Beef

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